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Privacy Policy

Effective Date: 01/01/2023

In a nutshell

We only collect what we need to run NuMetric, keep your data secure, and meet our legal duties.
We don’t sell personal data. You control your settings and can access, export, or delete your data subject to legal retention.

1. Introduction

NuMetric Accounting Technology (“NuMetric,” “we,” “us,” “our”) respects your privacy and is committed to protecting your personal and financial information. This Privacy Policy explains how we collect, use, store, transfer, and safeguard your data when you use our products and services.

This Policy applies to all NuMetric-operated platforms and applications, including:

• NuMetric.work

• Now8.app

• Now8 E-commerce (store.now8 domains)

• Now8 POS

• Now8 Online Appointments

• Any related portals, booking systems, or checkout systems

• Any connected add-ons, extensions, or integrations

(collectively, the “Services”)

By creating an account or using our Services, you consent to the practices described in this Policy.

1.1 Definitions

For the purposes of this Policy:

• “Personal Data” means any information relating to an identified or identifiable individual.

• “Customer Data” means data uploaded, submitted, or generated by you through the Services, including financial records, invoices, customer lists, and uploaded documents.

• “Account Owner” means the individual or business entity that creates and controls a NuMetric account.

• “User” means any individual authorized by the Account Owner to access the Services.

• “Representative” means an accountant, advisor, or other person who is granted access to Customer Data by the Account Owner.

• “Processor” means a third party that processes Personal Data on behalf of NuMetric under our instructions.

• “Controller” refers to the entity that determines the purpose and means of processing Personal Data, as defined under applicable data-protection laws.

These definitions are provided to ensure clarity and consistency throughout this Policy.

2. Entity & Responsibility

Data Controller

VIRIFI Technologies Ltd

20–22 Wenlock Rd, London N1 7GU, United Kingdom

Registered in England & Wales

Email (general privacy inquiries): [email protected]

Data Protection Officer (DPO): [email protected]

VIRIFI Technologies Ltd is the primary Data Controller responsible for determining the purposes and means of processing Personal Data under:

• the UK General Data Protection Regulation (UK GDPR)

• where applicable, the EU GDPR

• the Jordan Personal Data Protection Law (PDPL)

2.1 Master Distributor, Authorized Sellers, and Resellers

NuMetric operates with a commercial distribution network in certain regions, which includes:

• Master Distributor (e.g., IHTIRAF)

• Authorized Sellers

• Resellers

These entities may assist with sales, onboarding, commercial arrangements, and customer support related to the NuMetric Jordan MD Platform.

Their Role in Data Processing

Unless expressly stated otherwise:

• The Master Distributor, Authorized Sellers, and Resellers act as independent Data Controllers for the customer relationship and commercial activities they manage (e.g., subscriptions, sales contracts, billing between the business and the reseller).

• They act as Data Processors only where they access or handle Personal Data strictly under NuMetric’s instructions, and only for Service-related purposes such as:

• assisting users with account activation

• coordinating onboarding or training

• managing subscription renewals

• providing first-line support

• verifying subscriber information

Each Processor is bound by a written agreement requiring confidentiality, secure handling, and compliance with applicable privacy laws.

Joint Controller Situations

In specific circumstances — such as coordinated onboarding, shared customer support interactions, or compliance investigations — VIRIFI and the Master Distributor or Authorized Seller may act as joint controllers.

When this applies:

• responsibilities are clearly allocated in internal agreements

• users may contact either party to exercise their privacy rights

• VIRIFI remains the principal point of contact for all privacy matters

2.2 Responsibility for the Services

Regardless of regional commercial arrangements, VIRIFI:

• controls all backend systems

• determines the technical and security measures

• sets mandatory data handling standards for all parties

• maintains full ownership and oversight of Customer Data processed within the Services

Master Distributors, Authorized Sellers, and Resellers do not have access to source code, backend infrastructure, development tools, or systems controlling data storage.

3. Applicability

This Privacy Policy applies to:

• All NuMetric-operated platforms, web applications, mobile applications, and software add-ons.

• All Services provided directly by NuMetric or through approved integrations.

• Use of the Services by customers, Account Owners, Users, and their authorized Representatives.

• Regional distribution partners (Master Distributor, Authorized Sellers, and Resellers) who interact with subscribers for onboarding, activation, renewals, or commercial arrangements.

This Policy does not apply to independently operated third-party services (such as Aramex, PayTabs, Visa CyberSource, or other external systems), which are governed by their respective privacy policies.

3.1 Authorized Distributors, Sellers, and Resellers

In regions where NuMetric is distributed through a partner network, the following categories of partners may access limited Personal Data strictly for Service-related purposes:

• Master Distributor

• Authorized Sellers

• Resellers

They may access only the information necessary to perform their assigned responsibilities, such as:

• confirming subscription ownership

• coordinating onboarding

• assisting with activation or renewal

• supporting first-line customer service

• verifying account information for commercial or compliance reasons

They do not have access to backend systems, development environments, source code, infrastructure, or any system-level data.

A list of currently authorized distributors and sellers can be provided upon request, or is made available through NuMetric’s regional documentation where required by law.

All distributors and sellers operate under strict confidentiality and data-protection agreements.

3.2 Employees, Contractors, and Internal Access

NuMetric employees, contractors, and technical operators may access Personal Data only when necessary to:

• provide technical support

• resolve incidents

• maintain system security and performance

• comply with legal or regulatory duties

All internal personnel are:

• subject to legally binding confidentiality obligations

• trained in data protection and secure handling practices

• granted access based strictly on role-based access controls

• monitored through audit logs and internal compliance procedures

Access to customer environments is limited to what is required for operational purposes and is fully auditable.

4. Information We Collect

4.1 Information You Provide

We collect personal and business information you voluntarily provide, such as:

  • Name, business name, and contact details.

  • Billing and payment information.

  • Tax or national identification numbers (for e-invoicing and compliance).

  • Financial records, invoices, receipts, and uploaded documents.

  • Support requests, survey responses, and communication logs.

4.2 Information Automatically Collected

When you use the Services, we automatically collect:

  • Device, browser, IP address, and operating system details.

  • Log and usage data (login times, activity, feature use).

  • Cookies and similar tracking technologies (see §11).

  • Approximate location derived from IP for fraud prevention and compliance.

4.3 Information from Third-Party Integrations

To operate the Services, we use integrated technologies including:

  • Payment Gateways: PayTabs, Visa CyberSource

  • Messaging & Support: Intercom, Twilio, AWS SES/SNS

  • Hosting & Infrastructure: Amazon Web Services (AWS)

  • Automation & Connectivity: Zapier and API-based e-invoicing/compliance systems

These third parties act as data processors under our instruction and are bound by confidentiality and data-protection agreements.
We use vetted processors under binding data-processing terms. They act only on our documented instructions and implement appropriate security measures.


4.4 Information Accessed Through AI Assistant Connections

If you choose to connect NuMetric to an AI assistant (see §7.3), the assistant can read the NuMetric records your user account is already permitted to see. This may include:
• Financial statements, ledgers, and transaction records.
• Invoices, bills, receivables, payables, and tax records.
• Customer, vendor, product, and inventory records.
• Staff sales and attendance records where your account has access.
• Documents and attachments stored against your records.

These records may contain personal information about your customers, suppliers, and staff. We do not create any new category of data for this feature—the connection reads existing records only.

5. How We Use Information

We process information to:

  • Deliver accounting, invoicing, reporting, appointment, and retail-management services.

  • Enable integrations such as payments, messaging, and e-invoicing.

  • Comply with legal and regulatory obligations.

  • Communicate account notices, security alerts, and updates.

  • Improve functionality, usability, and security.

  • Detect and prevent fraud or unauthorised access.

  • Conduct anonymised, aggregated analytics for performance improvement.

  • Enable optional AI assistant connections that you initiate, allowing AI assistants to answer questions using your live NuMetric data (see §7.3).

Aggregated insights. We may create and use anonymised or aggregated statistics (that do not identify anyone) to maintain, improve, and develop the Services.
We never sell or rent personal information.

6. Legal Bases for Processing

We rely on:

  • Contractual necessity – to provide subscribed Services.

  • Legal obligation – to meet accounting, tax, and compliance duties.

  • Legitimate interests – to ensure security, prevent misuse, and enhance performance.

  • Consent – for marketing communications or non-essential cookies.

  • Your instruction – where you choose to connect an AI assistant to your NuMetric account, we process and transmit your data to that assistant at your direction. You can withdraw this at any time by disconnecting the connector.

7. Data Sharing & Transfers

NuMetric shares Personal Data only where necessary to provide, operate, secure, and improve the Services, or where required by law. We do not sell your Personal Data.

We may share your information with trusted third parties solely for the operation of the Services, including:

  • Payment processors (such as PayTabs and Visa CyberSource).

  • Cloud and infrastructure providers.

  • Messaging and support platforms (such as Intercom, Twilio, AWS SES, and AWS SNS).

  • Professional advisers, including lawyers and auditors.

  • Government authorities, regulators, or law enforcement agencies where disclosure is required by applicable law.

  • AI assistant providers (such as Anthropic and OpenAI), only where you have chosen to connect an AI assistant to your NuMetric account, and only while that connection remains active (see Section 7.4).

7.1 Data Hosting & Multi-Region Processing

NuMetric is hosted on secure, multi-region cloud infrastructure operated by trusted service providers.

To provide high availability, resilience, disaster recovery, and regulatory compliance. NuMetric's application and databases are hosted on Amazon Web Services and MongoDB Atlas in the United States. VIRIFI additionally operates self-managed infrastructure in the United Kingdom, which hosts the optional AI assistant connector described in Section 7.4. Encrypted operational backups are held in the United States, France and the Netherlands.

Where Personal Data is transferred outside the UK or the European Economic Area, NuMetric applies appropriate safeguards, including Standard Contractual Clauses.

Data may be securely replicated between these regions using industry-standard security controls.

Where Personal Data is transferred outside the UK, European Economic Area (EEA), or other applicable jurisdictions, NuMetric applies appropriate safeguards, including Standard Contractual Clauses (SCCs) or other recognised transfer mechanisms, together with appropriate technical and organisational security measures.

7.2 Representative Sharing

At your direction, NuMetric may share selected Customer Data with your authorised accountant, advisor, consultant, or other Representative.

You remain in control of these permissions and may grant, modify, or revoke access at any time through your account settings.

Once access has been granted, the Representative's handling of the data is governed by their own privacy policy, professional obligations, and applicable law.

7.3 Cross-Border Transfers

Where Personal Data is transferred outside your country or region, NuMetric implements appropriate safeguards to protect your information, including:

  • Standard Contractual Clauses (SCCs) or other recognised legal transfer mechanisms where required.

  • Security protections equivalent to those required under the UK GDPR, EU GDPR, and the Jordan Personal Data Protection Law (PDPL), where applicable.

  • Additional technical and organisational measures appropriate to the sensitivity of the transferred data.

7.4 AI Assistant Connector

NuMetric provides an optional AI Assistant Connector that allows you to connect supported AI assistants, such as Claude or ChatGPT, to your NuMetric account.

The AI Assistant Connector is disabled by default and is activated only when you explicitly choose to connect an AI assistant and authorise the connection.

When you submit a request through a connected AI assistant, the connector retrieves only the information required to answer your request from the NuMetric data your authenticated user account is already authorised to access. The retrieved information is then securely transmitted to your selected AI provider for processing on that provider's infrastructure.


Your chosen AI provider's own terms and settings govern whether information sent to it may be used to train or improve their models. Where you connect an AI assistant, configuring those settings is your responsibility as the account holder for that service.

8. Data Retention & Deletion

We retain Personal Data for as long as your account is active and for seven (7) years after the end of your contract, unless a shorter period has been approved, or a longer period is required by law, an audit requirement, an open dispute, or a legal hold.

Specific categories are retained as follows:

Account and application records— contract term plus seven (7) years
Invoices, billing and payment records— seven (7) years, in line with accounting obligations
Documents you upload— contract term plus ninety (90) days after account closure, unless a legal or accounting hold applies
Support messages and enquiries— two (2) years after the enquiry is closed
Payment card numbers— not stored by NuMetric at any time. Card data is handled entirely by our payment processors
After the applicable period, data is securely deleted or anonymised. Backup copies are held temporarily for business continuity and are removed on the normal backup cycle.

9. Your Rights

Under the UK/EU GDPR, you may:

  • Access your data.

  • Rectify inaccuracies.

  • Request deletion (“right to be forgotten”), subject to statutory retention.

  • Request data portability.

  • Withdraw consent at any time.

  • Object to or restrict certain processing.

Submit requests to [email protected].
We respond within statutory timeframes (normally 30 days).

Complaints. You may contact our DPO at [email protected] and have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.

10. Security Measures

We apply industry-standard administrative, technical, and physical safeguards to protect your Personal Data, including:

• encryption at rest and in transit (TLS 1.2+)

• role-based access controls and multi-factor authentication (MFA)

• firewalls and intrusion detection systems

• continuous monitoring, vulnerability scanning, and penetration testing

• strict access logging and administrative activity audits

10.1 Employee & Contractor Security

NuMetric personnel, contractors, and technical operators:

• undergo pre-employment vetting, background checks, and identity verification where legally permissible

• are bound by strict confidentiality agreements

• receive mandatory data-protection and security training

• only access Personal Data when necessary for support, maintenance, compliance, or security reasons

• are limited by least-privilege and role-based access

All access to customer environments is monitored and recorded.

10.2 Encryption

NuMetric uses encryption:

• Server-side encryption for all stored data within our multi-region cloud infrastructure

• Client-side encryption for sensitive data transmitted from your device to our servers

• End-to-end encryption for specific operations where required by compliance obligations

Encryption standards and configurations are reviewed regularly to ensure compliance with evolving security requirements.

10.3 Disaster Recovery & Business Continuity

NuMetric maintains resilient infrastructure designed for high availability. Our disaster-recovery and continuity arrangements include:

  • Database replication across multiple availability zones

  • Redundant storage, network, and compute resources

  • Encrypted backups taken daily

  • Backup retention aligned with our data retention standards and legal obligations

  • A documented business continuity and disaster recovery programme, with recovery exercises scheduled and their results recorded

Authenticated, read-only, rate-limited access for optional AI assistant connections, with per-request access logging.

11. Cookies & Analytics

We use cookies and similar technologies to:

  • Authenticate users and maintain secure sessions.

  • Remember preferences and improve usability.

  • Perform aggregated analytics (AWS Metrics, Intercom, etc.).

Where required by law, you’ll see a consent banner to manage preferences.
You can manage non-essential cookies anytime via Cookie Settings in the site footer.
Essential cookies are required to operate the Service.
Disabling cookies may limit some functionality.

12. Marketing Communications

We may send you product updates and tips where permitted by law.
You can opt out at any time via the unsubscribe link.
You will still receive essential service emails (security, billing, and legal notices).

13. Your Responsibility for Third-Party Data

If you upload or otherwise provide personal data about third parties, you confirm you have a lawful basis and appropriate notices in place.
You must honour any rights requests those individuals make to you.

14. Children’s Privacy

Our Services are not intended for persons under 18. We do not knowingly collect data from minors; if identified, it will be deleted promptly.

15. Contact Information

Data Protection Officer (DPO)
Email: [email protected]

VIRIFI Technologies Ltd
20–22 Wenlock Rd, London N1 7GU, United Kingdom

16. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, regulatory requirements, or improvements to our Services. The “Last Updated” date at the top of this Policy indicates the most recent revision.

If a change materially affects your rights, alters how we process Personal Data, or introduces new processing purposes, we will provide advance notice by email or an in-app message before the changes take effect.

We will not reduce your rights under this Privacy Policy without providing explicit prior notice and, where required by law, obtaining renewed consent.

We encourage you to review this Policy periodically to stay informed about how we protect your data.

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